
The Google Analytics Certification taught me how to track and interpret website data to understand audience behavior and campaign performance. As a PR student, this skill helps me measure the effectiveness of digital strategies and make data-driven decisions. It’s given me a deeper understanding of how people interact with content online and how to adjust messaging for greater impact. This certification has strengthened my ability to connect analytics with strategic communication goals.

The Adobe Creative Skills: Sports Marketing Certification introduced me to key tools like Photoshop and Illustrator while teaching me how to design content specifically for sports audiences. As a PR student, this has helped me develop creative skills that bring campaigns to life visually and connect with fans in a compelling way. I learned how to align design with brand identity and use visuals to tell a strong, engaging story. This certification has strengthened my ability to create eye-catching, purposeful content for both digital and print platforms.

The Introductory Coding Certification through Codecademy gave me a foundational understanding of coding languages like HTML, CSS, and JavaScript. As a PR student, this helps me better communicate with web teams, understand how digital content is built, and troubleshoot basic issues. It’s also strengthened my problem-solving skills and taught me how to think more logically and creatively when approaching digital strategy. This certification has made me more versatile and confident in working on web-based communication projects.

The AP Style Writing Certification strengthened my ability to write clearly, consistently, and professionally across a variety of platforms. As a PR student, mastering AP style helps me create press materials, news releases, and digital content that meet industry standards. It’s improved my attention to detail, grammar, and overall writing efficiency. This certification ensures that my communication is accurate, polished, and ready for any newsroom or client setting.

Poynter is a respected platform offering a variety of journalism and communication-focused courses, aimed at helping students and professionals refine their skills and stay current in the field. Through the courses I’ve completed on Poynter, I’ve gained invaluable knowledge that is essential for a PR student like me. For example, “How Any Journalist Can Earn Trust” taught me the importance of credibility and trustworthiness in communication, an essential aspect of building strong public relations. “Journalism Fundamentals: Craft and Values” sharpened my understanding of journalistic integrity, ethics, and how to craft compelling stories while maintaining accuracy and fairness.
Courses completed: “The Writers Workbench: 50 Tools You Can Use” “How Any Journalist Can Earn Trust” “Journalism Fundamentals: Craft and Values” “How to Spot Misinformation Online””Cleaning Your Copy: Grammar, Style, and More”

The CITI AU Basic Responsible Conduct of Research (RCR) Training is a required program for anyone involved in research at Auburn University, including students, faculty, staff, and postdocs, particularly those working with outside clients or on collaborative projects. Completing this training has provided me with essential knowledge about the ethical and responsible practices expected in research. For example, the course emphasized the importance of integrity, accountability, and adherence to federal regulations, which are critical for conducting trustworthy and credible research. By completing this training, I have gained a clearer understanding of how to navigate ethical dilemmas, maintain transparency in research activities, and ensure compliance with institutional and federal standards—skills that are invaluable for any student engaged in research projects.
