Here are a couple of my favorite projects—ones that started as inspiration and turned into something tangible. I’ve loved the process of taking ideas from start to finish, using design and storytelling to represent and build a brand. Collaborating with and leading teams to bring those ideas to life has been one of the most exciting and rewarding parts of my college experience.

As Marketing Director, my co-director and I curated our team’s first creative shoot to introduce the marketing team. It was the first project where we got to take a vision from concept to execution, setting the tone for our team’s presence. We worked closely together and alongside our team to bring the idea to life and introduce them to a broader audience in a meaningful and visually engaging way. This shoot taught us how to lead with clarity, collaborate effectively, and build a cohesive brand identity from the ground up.

Serving as Marketing Director has been one of the most rewarding and creative roles I’ve taken on. Kicking off the year by curating a team introduction shoot was a fun and meaningful way to set the tone for our brand, and it gave my co-director and me the chance to bring our vision to life from start to finish. Throughout this role, I’ve grown as both a teammate and a leader—learning how to manage content planning, oversee creative direction, and maintain consistency across platforms. Collaborating with multiple teams, including our own, has taught me the importance of clear communication and intentional branding. Representing a chapter of over 400 members, along with countless alumni, has shown me what it looks like to lead with creativity, purpose, and a deep understanding of the community I represent.

Curating an image for a brand is all about understanding its identity, audience, and purpose—and then bringing that to life through thoughtful, consistent messaging and design.

Executive Board

For the executive board shoot, I aimed to create a timeless, sophisticated look that showcased the strength and leadership of our chapter. It was important to me that the images conveyed both grace and authority, as these leaders play a crucial role in guiding our organization and embody its values both within our chapter and beyond.

For the executive board shoot, our goal was to highlight each leader’s unique personality while maintaining a unified, polished image that reflects the values of our chapter. We carefully planned every detail—from location and styling to posing and captions—to strike a balance between individuality and collective representation. This intentional approach not only strengthened our chapter’s visual identity but also increased engagement across our platforms. Several other organizations have reached out to compliment our work, and we’ve even received recognition and encouragement from our national headquarters. The shoot set a new standard for how we visually represent our leadership and connect with our broader community.

In this next shoot, stepping into a creative leadership role allowed me to guide the visual concept, make intentional styling choices, and ensure the final product aligned seamlessly with our chapter’s brand and message.

Here is our Recruitment Shoot!

For our recruitment shoot, we took a more creative and playful approach to showcase the energy and personality of our chapter in a fresh way. From concept development to final execution, we applied strategic PR skills—like visual storytelling, brand alignment, and audience awareness—to ensure the content felt authentic and engaging. The final result was something we’re genuinely proud of, as it reflected our chapter’s spirit and showcased our ability to think creatively while staying true to our brand.

Freshman Recruitment Team

The vision behind the Freshman Recruitment Team campaign was to create an inviting, relaxed, and fun atmosphere that felt both effortless and timeless. I aimed for a classic aesthetic that would appeal to a wide audience while still capturing the unique spirit of our chapter. Through thoughtful styling, tone, and creative direction, I believe we delivered on that vision. This shoot not only reflects a unified team but also celebrates the individuality of a large group of women who together represent an even more diverse and vibrant sisterhood. By showcasing the different personalities and backgrounds within our chapter, we highlighted the strength and unity that come from embracing diversity while maintaining a cohesive, polished image. The result is a campaign that feels authentic and approachable, inviting new members to see themselves as part of something bigger.

I’ve had so much fun curating a wide range of marketing campaigns, each one allowing me to be creative while telling a meaningful story. Getting to represent a brand I care about, build relationships, and collaborate with others has deepened my passion for communication and design. This experience has not only grown my skills but also confirmed how much I love bringing ideas to life through thoughtful and strategic marketing!